Everything we know about selling, written down.
essay · FeaturedWhy your SDRs should never write a first line againWhat changes when drafts come with the reason attached. · 9 min read
playbook
The first 30 days of outboundA week-by-week plan for a team of one or two.playbook · 14 pages
- templateThe four-step WeaveEmail, call, LinkedIn, email. Copy it into your workspace.template · 1 Weave · Outbound
- playPause before you burn a domainWhat a rising bounce rate is telling you, in three minutes.play · 3 min · Deliverability and Systems
- essayThe forecast is a feeling until the deals are currentWhy forecasts drift, and the one habit that fixes it.essay · 7 min · Pipeline and RevOps
- playbookSelling into the GulfCalendars, channels and how buying decisions get made.playbook · 18 pages · Outbound
- templateThe pipeline review agendaThirty minutes, five questions, no status theatre.template · Template · Pipeline and RevOps
- playSignals that actually mean buyThree signals worth a call, and two that aren’t.play · 3 min · Data and Signals