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School of Outbound · Course 03

The cold call, rebuilt

Openers, objections and wrap-ups, taught from real calls. By the end you’ll run five calls in a row in the Workbench without a script in front of you.

Intermediate5 lectures55 min2 labsCounts toward Operator
  1. 01Open a call with a reason the prospect cares about
  2. 02Answer the four objections that end most calls
  3. 03Wrap up and move to the next call in seconds
  4. 04Run a full work session without a script
Before you startOutbound foundationsRecommended, not required

Syllabus

8 items · 55 min of lectures, 50 min of labs
  1. 1Why openers fail9 min
  2. 2The permission opener11 min
  3. 3Check: openers3 min
  4. 4The reason opener12 min
  5. 5Objections you’ll hear every day14 min
  6. 6Wrap-up in one keystroke6 min
  7. 7Lab: five calls, one queue35 min
  8. 8Lab: handle the pricing objection15 min

Taught by

Lecturer nameOutbound lead · Workloom
Lecturer nameGuest · Head of SDR